EXTRALUXcreative studio
using every technology available to turn ideas into worlds




IDEA → WORLD → FILM
AI / FILM / DESIGN / 3D / VFX
~30 DAYS FROM IDEA TO FINAL FILM








 


SELECTED: PUMA / FUEL / RUNWAY
GRAND PRIX RUNWAY AI FILM FESTIVAL





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1
Client
FUEL FINANCE

Project
MULTI-AGENT PLATFORM


FUEL entered the market with something that didn’t exist yet — an AI platform of specialized agents managing business finances across accounting, forecasting, analytics and treasury.

Instead of building another corporate AI campaign, we developed the film around the founder’s own visual world: racing, skiing, motorcycles, running and cycling. Human performance became the language for invisible financial intelligence.

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The film is built as a diptych — two worlds held in one frame: the raw physicality of sport and the invisible precision of financial logic. Neither illustrates the other. They simply coexist — the way the best technology does: present, silent, already working.









We created a visual symbol for the AI agents: the helmet.

Macro shots of skiing, motorcycles, fencing and cycling helmets became a transitional device between scenes, with financial calculations reflected directly in the visor. Each product function was translated into a sports metaphor.

The result became more than one film — a campaign system: a hero film, short-form cuts, website and social assets, and a visual language designed to live beyond the launch.



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